The 4 Types of Advertising You Should Be Using

 The 4 Types of Advertising You Should Be Using

With so many types of advertising available, it can be hard to know which one to use – and which you should be avoiding at all costs. In this article, we’ll talk about the four most common types of advertising that you’re likely to encounter, as well as what makes each one different from the others. In addition, we’ll help you identify which ads are worth your time and investment and which ones are best avoided altogether.

1) Traditional Advertising

Traditional advertising is usually the first type of advertising that comes to mind for most people, but it's actually one of the less effective types. The reason why this form of advertising is usually ineffective is because there are so many ads out there, people have begun to tune them out and ignore them.

2) Digital Advertising

Digital advertising is one of the fastest-growing segments in advertising, and for good reason. Whether you're a small business or a large enterprise, digital advertising can target your ideal customer with laser-like precision. These days, everyone who has an email address is on social media. That's why social media platforms like Facebook and Instagram are among the most popular digital ad platforms—they're free to use, and they have more than 2 billion active users worldwide.

3) Content Marketing

Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined audience. This type of marketing can be broken down into four categories: owned media, paid media, earned media, and social media. Owned media includes inbound marketing strategies like email newsletters or blogs on your website. Paid media includes advertising through digital channels like Google AdWords or Facebook Ads. Earned media refers to publicity that you get from journalists or bloggers without having to pay them.

4) Influencer Marketing

Influencer marketing is a type of advertising that involves working with influencers in the industry or niche you are targeting to help market your product. For example, if you are launching a new line of skin care products, you would reach out to people who have high follower counts on Instagram and other social media platforms to post about your new product launch. The more influential the person, the better chance they will be able to get their followers involved.